Our team works closely with you to identify trends, define market needs, and conceptualize new product opportunities. We support your product proposals and critical development decisions by providing advice that is backed up by extensive user data and technology evaluations.
MANTA's design strategy includes:
Brainstorming targeted opportunities
Competitive product audits
Ethnography (observation, interviews, visual stories)
Trend analysis of social, economic, and technological influences
User typology and segmentation
Technology Evaluation: Our engineering philosophy is based on a comprehensive early-stage technology assessment and feasibility analysis. We closely examine and assess your product's technology options, benchmark competitive products, and help you make effective product positioning decisions.
MANTA's technology evaluation services include:
Intellectual Property Review and Assessment
Manufacturing Process Comparison and Recommendation
Product benchmarking and analysis
Proof of Concept Breadboards
Technology assessment and feasibility analysis